About Us


    It all began in 1860 in the small village of Sonvilier, Switzerland. Here Louis-Ulysse Chopard, a talented young craftsman, established his workshop. By virtue of their precision and reliability, his watches quickly gained a solid reputation among enthusiasts and found buyers as far afield as Eastern Europe, Russia and Scandinavia.

    In 1921, the founder’s son, Paul Louis Chopard, opened a branch in La Chaux-de-Fonds and then relocated the company headquarters there. In 1937, he moved the firm to Geneva, the capital of Haute Horlogerie, or Fine Watchmaking, thereby bringing it closer to its cosmopolitan clientele. In 1943, Paul André Chopard, grandson of Louis-Ulysse, took the helm.

    In 1963 he sought a buyer capable of reviving and perpetuating the brand’s rich heritage, since none of his sons wished to take over the company. This was when he met Karl Scheufele, descendant of a dynasty of watchmakers and jewellers from Pforzheim, Germany.

    After a brief meeting, Karl Scheufele decided to buy the company. Under the impetus of the Scheufele family, Chopard experienced spectacular development. Renowned for its creativity, its state-of-the-art technology and the excellence of its craftsmen, it became one of the leading names in the high-end watch and jewellery industry. Entirely independent, Chopard is pursuing a time-honoured family tradition. Karl Scheufele and his wife Karin have orchestrated the company’s international expansion for more than 40 years and are still active in the firm. Their two children are its current co-presidents: Caroline Scheufele is responsible for the ladies’ collections and high jewellery, while her brother Karl-Friedrich Scheufele manages the gents’ collections and the Chopard Manufacture in Fleurier, the production site of L.U.C movements.


    GPMH Power Control, GPMH Chrono, GPMH Automatic, Superfast Chrono, Mille Miglia Zagato, Mille Miglia Chronograph, Mille Miglia GMT Chrono, Mille Miglia, Mille Miglia Gran Turismo XL, Mille Miglia GT XL Chrono, Mille Miglia GT XL Chrono Split Second, Mille Miglia GT XL Power Control, Mille Miglia Zagato, Superfast Power Control, Superfast Chrono, Superfast Chrono Split Second, Superfast Automatic, Jacky ICKX


    Happy Diamonds Icons Watch, Happy Sport Medium Automatic, Happy Sport Square Mini Watch, Happy Sport Square Medium Watch, Happy Sport Oval Watch, Happy Sport Mini Watch, Happy Sport Medium Watch, Happy Sport XL Watch, Happy Sport Chrono Watch, Happy Sport Tourbillon Joaillerie


    LUC 1963, LUC 1937, LUC 1937 Classic, LUC XP, LUC XP Urushi, LUC XPS, LUC XP Tonneau, LUC Triple Certification Tourbillon, LUC Qualité Fleurier, LUC Quattro, LUC Louis Ulysse The Tribute, LUC Chrono One, LUC Lunar Twin, LUC Lunar Big Date, LUC Twist, LUC Tourbillon, LUC Tourbillon SL, LUC Tourbillon Esprit De Fleurier, LUC Tourbillon Tech Steel Wings, LUC Perpetual T, LUC 150 All in One, LUC 8HF, LUC Engine One Tourbillon, LUC Tourbillon Tech Twist, LUC Engine One H


    Imperiale 28mm, Imperiale 36mm, Imperiale 40mm, Imperiale Chrono 40mm


    Classic Manufacture, Classic


    La Strada

Watch Brands